Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

Yesterday, we reported that it seems likely Google will soon stop passing search query data on paid search clicks, as it already has for clicks on organic search results. With the news came questions ...

Technology and automation play a huge role in search marketing. The number of networks that require management is constantly expanding, the functionality of the platforms is becoming ever more complex ...

Google Ads introduces "Solutions" for simplified campaign management and automation. "Solutions" offers customizable templates for various advertising tasks, accessible to all skill levels.

New offering prepares advertisers for the inevitable shift toward paid visibility inside AI-driven search and answer enginesSeattle, ...

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a ...

Google Shopping plays a key role for retailers and online advertisers as it is essentially a product search engine for ecommerce stores. Customers can search, view and compare prices of any type of ...

TUNBRIDGE WELLS, KENT, UNITED KINGDOM, April 21, 2023/EINPresswire.com/ -- Rankfresh, a leading digital marketing agency, has been selected by Elite Leisure Group to ...

PPC, Pay-Per-Click, is a form of advertising that is well known to internet marketers and online business owners. However, there are just as many professionals who do not fully understand PPC and how ...

Note: We now have an updated version of this article published in 2017: Do you need a PPC management expert? In the battle for marketing dollars, SEO and PPC (pay-per-click) are in constant ...