ChatGPT will test ads for U.S. users while Google launches Ads Decoded podcast and expands Demand Gen features for better ...

Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

New offering prepares advertisers for the inevitable shift toward paid visibility inside AI-driven search and answer enginesSeattle, ...

Google’s Demand Gen updates make video ads more shoppable and measurable across YouTube and Google.

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting capabilities, plus what advertisers should watch next.

As the PPC landscape continues to evolve, having the ability to predict future campaign performance is invaluable. This article will cover some of my favorite PPC forecasting techniques using Google ...

Implementing artificial intelligence (AI), machine learning (ML) and automation to further develop skills; improve return on ad spend, CPAs, conversions and leads; measurement of first-party data, ...

Follow these steps to optimize your Google Ads campaigns and increase your ROI. An estimated 80% of all internet users see Google Ads on a daily basis. That’s about 4.4 billion people. So, if you’re ...

This week we covered the strong search ranking volatility post Google June 2025 core update and it continued through the week, with a spike on Thursday. A Pew Research study on AI Overviews shows ...

Black Cat Website Design, a premier digital agency based in Orlando, Florida, has proudly announced the expansion of its service offerings to include ...

For the original iTunes version, click here. This week, we covered another unconfirmed Google search ranking update that hit on February 14th and 15th. Google has some bugs or changes that really hurt ...

A B2B SaaS founder pauses broad match and finally starts closing higher-quality deals. An e-commerce brand leans into broad ...