Google will upgrade all retailers to a new Merchant Center by September. The upgrade includes AI-powered content creation and improved analytics tools. The upgrade reflects broader trends in ...

Google is piloting Brand Profiles in Merchant Center Next, giving retailers a fresh way to showcase their story, values, and promotions directly in Search results. Why we care. With shopping searches ...

Google Merchant Center Next AI features is falling short, especially when it comes to supplemental feeds and accurately pulling in products. Google is encouraging merchants to try out its new ...