Google wants to unify schema.org markup and merchant feed data for consistent product listings. A unified product data model will streamline merchant workflows. Reliable product data can lead to a ...

Google is rolling out a new Performance Max beta that lets advertisers pull video assets directly from Merchant Center — a small tweak with big implications for retail and e-commerce. How it works.

Welcome to this week’s PPC Pulse. Updates focus on Merchant Center access for agencies, bidding strategy, and how PPC marketers are adapting to industry changes. Google expanded access to Merchant ...