Google announced it will shut down the Content API for Shopping on Aug. 18, 2026, officially making the Merchant API the new standard for managing Merchant Center accounts. Why we care. For over a ...

Let’s tie together the loose threads inside Google’s advertising, analytics and retail merchant businesses. Those threads are loose because the Google platform appears to be unraveling. Over the past ...

Google will upgrade all retailers to a new Merchant Center by September. The upgrade includes AI-powered content creation and improved analytics tools. The upgrade reflects broader trends in ...

Google Merchant Center Next AI features is falling short, especially when it comes to supplemental feeds and accurately pulling in products. Google is encouraging merchants to try out its new ...

Google Merchant Center Next now finally supports supplemental feed/source support. Google promised us this would come early this year, but it didn't happen until early Q3 of 2024. That being said, ...

Google wants to unify schema.org markup and merchant feed data for consistent product listings. A unified product data model will streamline merchant workflows. Reliable product data can lead to a ...

Google Merchant Center is a platform for retail brands to create and manage product ads in Google Ads. Instead of relying on text ads to promote your items, Google Merchant Center allows you to create ...

Google announced a number of updates to Google Ads at Think Retail yesterday, including the global rollout of AI Max for Search campaigns, new Google Merchant Center features, AI updates to Asset ...