Google's Demand Gen now powers Shoppable CTV that enables viewers to browse and purchase products while watching YouTube ads ...

Google will update how it handles multi-channel products, products sold both online and locally in the store, to help with managing inventory. Google emailed merchants that this applies to and the ...

Google Merchant Center updates bring changes for online sellers. New rules roll out April 8 and July 1 affecting pricing and listings. Google is changing Merchant Center product rules in two phases.

Google announced new Business Agents, branded AI Agents, a "new way for shoppers to chat with brands, right on Search," ...

Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

Google Merchant Center click reporting is changing on April 21, 2025, where clicks will be reported in the same manner Google Ads reports clicks. Google said this will align click reporting with ...

Google has outlined its approach to agentic commerce, a shopping model where AI systems assist users from discovery through ...

Google launches Universal Commerce Protocol (UCP) for seamless AI shopping. Open-source standard supported by 20+ partners ...

Google has announced a new set of Merchant loyalty offerings, giving retailers a way to surface existing member perks. Retailers who have loyalty offerings to their customers, such exclusive pricing, ...

Google introduces a new open protocol to standardise agentic shopping across search, chat and checkout experiences.