Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

Starting in March, Google defaults to online attributes and forces separate IDs for any in-store differences (price, availability, condition).

Some advertising and ecommerce pros were surprised recently to log in to their Google Merchant Center and see the “Feeds” tabs gone. Feeds have been the “beating heart” of Google Merchant Center, as ...

For some years now (ever since Google Merchant Center was introduced in 2010), ecommerce advertisers have been working with product feeds. It’s historically been a complex and often fragile process, ...

Google announced new Business Agents, branded AI Agents, a "new way for shoppers to chat with brands, right on Search," ...

Google will update how it handles multi-channel products, products sold both online and locally in the store, to help with ...

Google has announced a new set of Merchant loyalty offerings, giving retailers a way to surface existing member perks. Retailers who have loyalty offerings to their customers, such exclusive pricing, ...

Universal Commerce Protocol is an open standard that establishes a common language for AI agents and systems to work together ...

Call it a major GMC oopsey. Google Merchant Center (GMC), Google’s hub for commerce advertising and analytics, has been accidentally cross-pollinating data – including unencrypted customer and product ...

Google updated its search performance report within Google Search Console to include a breakdown of your merchant listings within the Google Search Image tab. This means you can now see how well your ...

The sooner you can prepare for the holiday shopping season rush, the better–and Google is rolling out new tools to help retailers do exactly that. Today, the Mountain View, California-based search ...

Google has teamed up with major retailers like Walmart and Shopify to enhance its AI chatbot, Gemini, transforming it into a ...