Over the years, we have written that service areas are not used as a local ranking factor by Google Search. Well, the API leak document also implies this to be true. Claudia Tomina spotted this and ...

Proximity matters less for local service ads ranking. Service area alignment is now a more crucial factor. Businesses must define and honor true service boundaries. Google states proximity to the ...

Google will discontinue the Local Services Ads mobile app Jan. 6, making the website the sole interface for creating and managing these local advertising campaigns. Key details: Why we care. This ...

When news of the leaked Google Search API docs broke last week, our team quickly crawled them to look for anything relevant to local SEO. My first take was most of the “local” stuff was either fairly ...

Google says an API management issue is behind Thursday's massive Google Cloud outage, which disrupted or brought down its services and many other online platforms. Google says the cloud outage started ...

Some advertisers received an email from Google this week with the subject line, "Changes in validation logic for bid modifications." This email was sent to Google Local Service Ads advertisers who ...

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...

Michael J. Fox is a marketer and founder of Corberry. He has successfully helped home service contractors with their websites and marketing. If you're thinking of expanding your electrical business, ...

Google is rolling out the new Google Verified badge in October 2025 for Local Services Ads. The update replaces multiple trust signals, including Google Guaranteed and Google Screened, with one ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. Google is set to implement significant changes to its Local Services ads, a move that could have widespread implications ...