Over the years, we have written that service areas are not used as a local ranking factor by Google Search. Well, the API leak document also implies this to be true. Claudia Tomina spotted this and ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results. Google gives local businesses two main ways to generate PPC ...

Google’s new LSA terms give it rights to analyze call data – including sensitive client info. Learn how this could impact YMYL industries. “This call is being recorded for Google algorithm ...

Google is rolling out the new Google Verified badge in October 2025 for Local Services Ads. The update replaces multiple trust signals, including Google Guaranteed and Google Screened, with one ...

Your Google Local Services Ads (LSA) leads now go to your competitors automatically. Google LSA’s competitive quote feature lets consumers request estimates from up to four providers at once through a ...

Google gives local businesses two main ways to generate PPC leads online: Local Services Ads (LSAs) and Search campaigns. LSAs are pay-per-lead campaigns – for actions such as calls, messages, or ...