Google is making changes to Lighthouse, its popular website testing tool. Many familiar audits will be combined, and some will be removed entirely. These changes aim to simplify performance analysis.

Google appears to be testing channel reporting functionality for Performance Max campaigns, potentially addressing a major advertiser criticism of the automated campaign type. Driving the news: Why we ...

Asset testing for retailers lets you split traffic within a campaign to compare feed-only ads against ads with additional creative assets. Google released a new help page detailing Asset testing for ...