Major changes are coming to Google Analytics as the company navigates higher consumer privacy standards and increasingly complex international privacy laws. For one, Universal Analytics (UA), the ...

It’s not exactly a VPN, and it will only work with Google-owned domains to start, but it could offer users more ways to hide their activity online. Reading time 2 minutes If you’re on the internet ...

Learn more about IP Protection for Google Chrome, when it will arrive, and potential implications for advertisers and users. Google announces "IP Protection," an opt-in, phased feature to mask users' ...

CHICAGO -- Chances are, you "Google" something several times a day. "When you have a random question, the first thing you pull up is Google," said Google user Christine Leos. But what are you giving ...

Google announced yesterday evening it would change how long it stores the IP addresses of its users without anonymizing the information, down to nine months from 18. The announcement comes a year and ...

Google One is continuing its recent push to increase subscriber security and privacy by adding a simple tool in the Android app that lets users check their IP address. Opening Google One for Android ...

The big picture: The IP address is a fundamental component for connecting a PC, a smartphone, or any other digital device to the internet. The global network primarily consists of IP addresses and ...