SEO professionals report a new “Analytics Advisor” chat interface in GA4. It appears to offer data analysis, report finding, and education features. Google hasn't published rollout details or help ...

You can now see in Google Analytics which AI tools drive visits and whether users from ChatGPT, Claude, or Gemini convert ...

Google announced that GA4, Google Analytics, has a new AI Assistant traffic measurement. This allows you to track AI chatbot traffic, like from ChatGPT, Gemini, and Claude. This is through a new AI ...

Updates to Google Search's AI Mode rolled out on May 19. Here's what to know about the changes.

Google has introduced an alpha feature in its Analytics Data API that enables developers to access conversion data across paid and organic channels. The update mirrors the Conversion performance ...

Google added a metadata field to the Search Analytics API to indicate incomplete data. The new fields show when data is still being collected. This helps to avoid misinterpreting early metrics as ...

At Google I/O, the company announced a revamp of its iconic search engine with an expandable search box, AI agents that can ...

Google has updated its managed database service — Spanner — with a new columnar engine to help enterprises run complex analytical queries on real-time transactional data for better decision-making.

The research showed that spam sites are hyper prevalent, showing up at the top of Google's rankings in what is "a constant battle" between the sites and search engine. In other words, they write, ...