Aiming to solve the needs of the supply-side, and cutting the existing yield optimizers out of the game, Google says that it has “re-written DFP” (Susan Wojcicki’s words at this week’s IAB event) and ...
A filing from the Media Rating Council (MRC) describes the accreditation suspension status of Google DoubleClick for Publishers (DFP) "mobile Web served Impressions and DFP Active View desktop ...
AppNexus is underlining its growing rivalry with Google's DoubleClick in the online publisher sector - highlighting how it cut over 50 deals with high profile publishers including Axel Springer, ...
On Monday, the U.S. Department of Justice proposed that Google, owned by Alphabet Inc. (NASDAQ:GOOG) (NASDAQ:GOOGL), be required to divest two major components of its advertising empire: the AdX ...
Since launching “programmatic guaranteed” at the 2015 DoubleClick Leadership summit, Google says demand for programmatic execution of direct deals has skyrocketed. In the last 10 months alone it has ...
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