Google has offered key concessions to the European Commission in a bid to ensure that its $3.1 billion plan to buy online advertising giant DoubleClick is cleared. By Leo Cendrowicz, The Associated ...

Google's control of the ad stack isn't optimal, but when DoubleClick's reliability fails Web publishers' dependence on the search giant becomes all too apparent. On Tuesday, DoubleClick was hit with ...

Google is making it more difficult for advertisers to have an independent view of the data generated from ad buys in its ecosystem. In a note to partners sent Friday and obtained by AdExchanger, ...

The DOJ and 17 states allege Google used acquisitions to dominate the $300 billion adtech market. A pitch deck outlines how the DoubleClick acquisition played a key role in Google's ad growth. As ...

According to the EU's competition committee, Google's $3.1 billion purchase of DoubleClick isn't a threat to competition because Microsoft, Yahoo and AOL are credible alternatives for placing ads.

This story was written by Joseph Weisenthal. A year ago, Google (NSDQ: GOOG) shares were only moving upwards, and its planned acquisition of DoubleClick was a step ahead of the subsequent online ad ...

After getting approval from the European Union for its DoubleClick acquisition Tuesday, Google promptly closed the deal and said it is eager to absorb the digital marketing company’s technology and ...

Google’s YouTube measurement system, Ads Data Hub, now works with media bought through DoubleClick and the Google Display Network (GDN). Ads Data Hub is designed to provide insights into ad spend and ...

Google Inc.'s long-anticipated acquisition of online ad service DoubleClick Inc. is expected to turn the Internet search leader into an even more powerful marketing vehicle that's fueled by better ...

Google finalized its $3.1 billion purchase of ad delivery giant DoubleClick Tuesday after European Union regulators ruled that the purchase does not violate anti-monopoly rules in Europe which removed ...

Google is retiring its two most-recognized advertising brand names — DoubleClick and AdWords — as part of a broad rebranding of its ad products. The new Google ad lineup will comprise three main ...