Google is rolling out performance upgrades for Display & Video 360’s connected TV (CTV) ad solutions, enhancing audience targeting, measurement, and campaign insights. Key upgrades: Why we care. As ...

Google announced the public beta of Display & Video 360 API v4 last week, alongside significant updates to v3. Key changes in v4. Additional features in v3 and v4. Why we care. The beta release of ...

Amid CES announcements about the latest hardware and glitzy consumer brand tie-ups, Comcast dropped a little announcement of its own. On Monday, it debuted a plan to expand its reach among small ...

Uber Advertising has announced that its premium Journey Ads inventory can be purchased programmatically across European markets. Thanks to partnerships with Google’s Display & Video 360 and The Trade ...