The following excerpt is from Perry Marshall, Mike Rhodes and Bryan Todd’s book Ultimate Guide to Google AdWords. Buy it now from Amazon | Barnes & Noble | iTunes | IndieBound A year or two after ...

A week ago, Thanos Bertes posted on LinkedIn, which I found via Mike Ryan on Twitter, that Google Ads disabled the ability in campaign settings to easily opt out of your campaigns being also shown in ...

Google introduced a feature called “optimized targeting” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek ...

Although Google is most well known among marketers for search, its Google Display Network (GDN) is also a powerful platform for advertisers. Using GDN, businesses can reach a wide range of different ...

Google Ads no longer pre-selects the Display Network when setting up a Search campaign — a small tweak that could lead to big savings for advertisers. What’s new. According to Google Ads Coach Jyll ...

Google sounds more and more like Twitter, heralding ways marketers can tap into live events for engagement. As such, the company on Wednesday rolled out a new ad product called Real-Time Ads at a ...

Google will introduce 100% viewable ads in the next few months, bringing all campaigns bought on a CPM into view across the Google Display Network (GDN). The issue of viewability has long been a topic ...

Melissa Mackey wants to set the record straight. Ad performance on the Google Display Network (GDN) isn't the same as search, in that the ads are shown on content sites and matched based on content ...

Assuming you're not a hands-on graphic designer, you have three good options when it comes to creating Google Display Ads and landing pages: 1. Use Google's Ad Gallery. Find it by going into an ad ...

Google is successfully convincing its core small and medium search advertisers to also spend on display ads, IDC report shows Yahoo, the perennial leader in U.S. display advertising, has lost its ...