Google is rolling out a way to utilize first-party data to deliver more personalized ads via Display & Video 360 without third-party cookies. A new solution called Publisher Advertiser Identity ...

In the most recent Google Ads tutorial video, a new Conversion Lift study was introduced to advertisers. The tutorial covers Conversion Lift and how to set it up in Google Ads. Next, you’ll be able to ...

A week ago, Thanos Bertes posted on LinkedIn, which I found via Mike Ryan on Twitter, that Google Ads disabled the ability in campaign settings to easily opt out of your campaigns being also shown in ...