The highest hurdle for most businesses in adopting GA4 will be adapting to the new model and becoming familiarized with the “cookie-less” future. With Universal Analytics (UA) in its final year of ...

Google Data Studio and Tableau are both packed with data analytics features and business intelligence capabilities that help organizations gain insights – and innovate. Clearly, as businesses focus on ...

Search Engine Land » Product Recommendations » Analytics Recommendation: Google Data Studio Chat with SearchBot Google Data Studio is a free product that you can use to easily create beautiful and ...

Data blending in Looker Studio (formerly Google Data Studio) is a powerful technique that allows you to combine data from multiple sources in a single report or visualization. You can create custom ...

Google LLC today announced new capabilities for customers to harness their data in the cloud for use with generative artificial intelligence. The additions include new tools from the company’s Google ...

Google has renamed the popular analytics and data platform from Google Data Studio to Looker Studio. Google wrote “starting today, Data Studio is now Looker Studio.” “With this complete enterprise ...

Google has unified all its business intelligence tools under the Looker brand, it announced at Cloud Next 2022, its virtual user’s conference. Looker will now be the face of all existing Google Cloud ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

In this beginner guide to Google Looker Studio, you'll learn how to easily create, collaborate on and share interactive charts and reports. Looker Studio helps you transform data into an image. As a ...

Staying on top of reporting activities is one of the most time-consuming tasks for any marketer. Keeping track of your KPIs and performance metrics from across all your campaigns and channels can take ...

As enterprises modernize, the question is no longer whether to use SAP or non-SAP tools, but how to make them work together ...