Google Ads launches beta for supplemental conversion data

Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party ...
Search Engine Land

Google Ads API tightens conversion data rules

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...
Hosted on MSN

Google Analytics Data API adds cross-channel conversion reporting (alpha)

Google is expanding its Analytics Data API to include cross-channel conversion reporting — giving developers programmatic access to paid and organic performance data. What’s happening. The new feature ...
Searchenginejournal.com

Google Unifies Conversion Reporting Across Ads & Analytics

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...
Social Samosa

X Ads Manager introduces Google Tag Manager integration to simplify campaign set-up

X has also introduced Unified Developer Tools, centralising Conversion API resources in Events Manager to help developers ...
Search Engine Roundtable

Google Ads API Version 22 Now Available

Google has released version 22 of the Google Ads API, this is a major release with dozens of updates. Updates include smart bidding exploration expansion, improvements to DemandGen, PMax campaigns, ...