In 2025, Google is removing reviews at unprecedented rates – and it is not accidental. Our industry analysis of 60,000 Google Business Profiles shows that deletions are being driven by a mix of: ...

Google Maps content moderation now uses Gemini to detect fake reviews and suspicious profile edits. Learn how these new tools protect businesses. Google Gemini detects and removes fraudulent reviews.

Customer reviews are the most influential form of local business content. Surveys routinely reveal that upwards of 90% of consumers read reviews as they search for nearby goods and services. In this ...

Google Maps now lets users leave business reviews under a custom nickname instead of their real name. The setting is rolling out globally. Users can now post reviews with a custom display name and ...