Google has acquired Measure Map, a company that provides usage and traffic analysis for blogs, for an undisclosed amount. Google bought Measure Map from its creator, Adaptive Path, a San ...

Any social media specialist or digital marketing manager will tell you that the key to their success for their clients is data. We love data. We like to know how many unique visitors have visited our ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

Okay, so you’ve started your content marketing strategy. You’ve written some blogs, begun establishing channels for promotion and set up analytics to track everything that’s happening. If you’ve done ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Search giant Google Tuesday announced the purchase of Measure Map, an analytics tool designed for bloggers, from Adaptive Path, a San Francisco-based analytics and Web design firm. The product will be ...

14.2 million websites have already adopted Google Analytics 4 (GA4). But why? Because Google calls it their next-generation measurement solution, as it moves beyond page views and sessions to show how ...

Twitter has been on a low boil for weeks as many users across the search marketing world expressed their extreme displeasure with Google Analytics 4 (GA4). While there are some positive comments, the ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. As a business owner, you put endless work into getting ...