Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Let me tell you a story about the time my team ran groundbreaking ...

While tracking WordPress pageviews in Google Analytics is pretty easy to accomplish, another interesting metric for many websites is to track author statistics. Namely, how many pageviews is each of ...

14.2 million websites have already adopted Google Analytics 4 (GA4). But why? Because Google calls it their next-generation measurement solution, as it moves beyond page views and sessions to show how ...

So you got yourself a Tumblr blog, right? Whether you’re a newbie website runner or a veteran Tumblr owner, you’ll need to keep track of your website stats. The best (and free) system out there to ...

Hackers are abusing Google Analytics so that they can more covertly siphon stolen credit card data out of infected ecommerce sites, researchers reported on Monday. Payment card skimming used to refer ...

(Reuters) - Alphabet Inc's Google said on Thursday it would buy Looker, a privately held big-data analytics company, for $2.6 billion in cash, in the first major acquisition for new Google Cloud Chief ...

Google Analytics is used by millions of websites to determine traffic to alter their sites for a better browsing experience by loading a bit of JavaScript code. For secure sites, Google offers a ...

Sweden’s data protection watchdog has issued a couple of fines in relation to exports of European users’ data via Google Analytics which it found breach the bloc’s privacy rulebook owing to risks ...