Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

Turn GA4 into a practical PPC tool by prioritizing reports that reveal how paid traffic actually contributes to conversions ...

Google updated the Search Analytics API with a metadata field that helps identify when recent data is still being processed. Google added a metadata field to the Search Analytics API to indicate ...

Want your business to show up in Google’s AI-driven results? The same principles that help you rank in Google Search still matter – but AI introduces new dimensions of context, reputation, and ...

AI is changing the way we search — and transforming the practice of search engine optimization. Brands want to ensure they're visible in AI searches and that they're accurately represented. Experts ...

Forbes contributors publish independent expert analyses and insights. TerDawn DeBoe covers small business AI strategy and ROI measurement. Customers are no longer merely entering keywords into a ...

Independent SEO consultant Shaun Savvy helps Buffalo and nationwide businesses increase visibility across Google, AI Overviews, and ChatGPT-powered search. Shaun Savvy, a Buffalo-based SEO consultant ...