Universal Analytics is being sunset, and everyone is rushing to migrate from UA to Google Analytics 4 (GA4). In this guide, we’ll help you migrate your custom events and walk you through how to set up ...

Opinions expressed by Entrepreneur contributors are their own. Google Analytics can do wonders for your business. If you have a website for your business and it’s not synced with Google Analytics, you ...

With Google Analytics rushing folks on Universal Analytics to set up Google Analytics 4, many are asking if they should run both UA3 and GA4 code at the same time. The answer, in my opinion, is yes, ...

Google Analytics is an incredibly valuable tool for businesses of all sizes. However, because of the complicated terms and metrics involved, it can be challenging to understand. This guide will ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Google Analytics 4 offers a robust, event-based approach to tracking website activity. However, the deprecation of Universal Analytics has forced many marketers to relearn their favorite analytics ...