Many aspects of digital marketing concentrate on the customer, but in order for companies to create a good customer experience they need to have access to the most up-to-date data. Recent Google ...

Google released app analytics for iPhone and Android apps in beta on June 29, as well as releasing an Analytics app for Android. Developers can see new and active users broken down by day, plus which ...

From shopping to social media, businesses are creating mobile apps for just about anything you can imagine. Search giant Google is betting that companies will want to track performance statistics for ...

Overview: Google Tag Manager centralizes all website tags, improving efficiency while reducing manual coding errors.GTM ...

Google Analytics App now offers a new stream of automated insights from data already in the platform to make data accessible and useful. The feature -- released Friday, and which runs on Android and ...

Services like Google Analytics are great for amassing key data to help you make the most of your web efforts, but zeroing in on the parts that matter most can be a time-consuming challenge. On Friday, ...

Google products like Search and Photos are pretty adept at answering queries asked in plain English. It allows people to search and issue commands as if they are asking or talking with an actual ...

If there’s one thing that’s desirable for all businesses, it’s profit—or at least the struggle to attain and maximize it. In today's digital era, securing a solid ROI, establishing a brand and gaining ...

Upland Software, a maker of cloud-based enterprise work management software, bought Localytics for $67.7 million to expand into mobile app personalization and analytics. The deal will add about $20 ...

Uncrowned is a new destination for all things MMA, boxing, wrestling, and more, featuring Ariel Helwani. Yahoo Racing is powered by Motorsport Network, providing expert reporting, analysis, and ...