When the digital communications manager for the Government Accountability Office came to the position in 2010, she was thrust into figuring out how the agency could best use analytics tools. Now, less ...

Getting your Trinity Audio player ready... Do you know who is visiting your business website and when? What about how your customers find your site and engage with your web pages? If you don’t have ...

Within Google Analytics, Goals are designed for you to quantify how well your website is performing in terms of specific objectives. You can set up individual Goals to track an action on your website.

Read this guide for an overview of Google Analytics and how you can use all the data to your advantage to boost your SEO and digital marketing. Peter Drucker once said, “If you can’t measure it, you ...

GA4 introduces 'key events' to replace conversions in behavioral analytics. Conversions will now be consistently defined across Google Ads and Analytics. GA4 is ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When you access Google Analytics, which, according to w3techs, examines over half the ...