Google’s new open-source tool lets AI models like Gemini access Google Analytics data through natural language queries. You can get answert questions like “What were my top products last month?” ...

Google is introducing powerful tech for agents and data. They are also introducing a series of data-centric agents. A new command-line AI coding tool is now available. I am no stranger to hyperbolic ...

GA4 is underreporting website traffic, according to multiple support threads. Real-time analytics remain accurate while historical data is affected. Google hasn't officially addressed the problem.

Google Search Console Insights will no longer show and use data that comes from Google Analytics. It will continue to use ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

Google is rolling out major changes to Google Ads and Analytics, centralizing data governance under Consent Mode and altering budget pacing for scheduled campaigns. From June 15, ad_storage will ...

Google has added new agents to its BigQuery data warehouse and Looker business intelligence platform to help data practitioners automate and simplify analytics tasks. The data agents, announced at the ...

SAP and Google Cloud are expanding their long-standing data and analytics partnership with the launch of SAP Business Data Cloud Connect for Google BigQuery. By connecting Google BigQuery, the ...

Google Analytics is a free and easy (yet powerful) way to measure and understand your website traffic. The beauty of Google Analytics is that it is great for almost any level of knowledge. If you ...