Any social media specialist or digital marketing manager will tell you that the key to their success for their clients is data. We love data. We like to know how many unique visitors have visited our ...

Google Folds Meet Analytics Into Gemini Dashboard. <img decoding=async alt= border=0 width=320 data-original-height=667 ...

Google Analytics is the gold standard for monitoring the success, traffic, and audience demographics of your website or mobile app. You may even be one of the 30-50 million people using the platform.

A new Google Analytics dashboard feature called Audiences reports provides marketers with side-by-side comparisons of the characteristics of website visitors. Marketers can have difficulty recognizing ...

Anybody who is serious about improving their traffic, conversion rates, and overall web strategy performance knows that few things matter more than cold, hard data. After all, data is power. Data ...

Facebook Ads are an important part of many businesses’ digital marketing strategies. Whether the objective is to build awareness or generate sales and revenue, measuring and reporting on campaign ...

The statistics generated by Google Analytics can help you to improve your website by offering insights about site visitors. To make use of Google Analytics, you need to add the tracking code generated ...

What does your Saturday afternoon trip to the mall look like as data? This may not be something you’ve ever thought about, but plenty of retailers have. If websites and apps can track our every move ...

Google wants more small businesses to claim their listing profiles on Google Local (which is basically listings that pop up in Google Maps and local search results). To entice them, starting tomorrow ...