During numerous conversations I’ve had with great journalists, publishers, and content professionals, I’ve found on the whole they don’t really like wasting too much time with numbers, let alone spend ...

Some agency clients aren’t able to address important questions their marketing partners need answered in order to devise the best strategy to meet their needs. Luckily, analytics tools can help ...

Utilized by 97% of news sites, Google Analytics is the most popular tool to track analytics. Used alone, however, it doesn’t show how readers engage with a website. Newsrooms can improve their ...

Q: What analytics/metrics/tools are content marketers not using that they should be? A: One report that a lot of marketers miss is the Behavior Flow report in Google Analytics. It looks different than ...

Here's how to set up and analyze the Google Analytics Audience Report, as well as a few ways you can use the data to increase your revenue. Audiences play an integral role in most paid media ...

Google Analytics remains one of the most straightforward tools to use for data analysis. With the advent of big data, a company can use Google Analytics to comb through its massive data stores to get ...

If you are interested in scaling your Shopify business, you will need to make adjustments based on data analytics and not assumptions. Implementing Google Analytics will give you the information you ...