This is the third core update of 2025 and it took over 18 days to complete. The third and likely final core update of 2025, the December 2025 core update, is now rolling out and complete. It started ...

Now that the Google December 2025 core update is officially done, some are looking at the damage it caused. A number of very visible news publishers saw some significant declines in Google Search ...

Tension: Businesses build strategies around Google’s standards while having zero say in how those standards shift overnight. Noise: Panic-driven speculation after each update obscures the structural ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Business Profiles adds new help page for ...

Google rolls out a surprise second Pixel update to millions of users, sparking speculation about a critical fix and hinting at an upcoming pocket dial solution. Google has begun rolling out an ...

The third and likely final core update of 2025, the December 2025 core update, is now rolling out and complete. It started on December 11, 2025 and was completed about 18 days and 2 hours later on ...