Google started placing ads inside chat conversations with some third-party AI assistants, according to a Bloomberg report, marking another step in its push to monetize AI-powered search alternatives.

Google has built an enormously successful business around the idea of putting ads in search results. Its most recent quarterly results showed the company made more than $50 billion from search ads, ...

Just like sponsored cards that appear in any normal Google Search results, ads are reportedly starting to creep into AI Mode searches. Update 11/21: Google has noted that the intermittent ads in AI ...

Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...

We now know what Google's ongoing tests for AI Mode ads look like. An SEO consultant named Brodie Clark spotted the company inserting ads into query results from its AI Mode. These ads show up in the ...

OpenAI recently announced that it would soon start testing ads in ChatGPT, showing sponsored content to both free users and Go subscribers in the US. Speaking at the World Economic Forum in Davos, ...

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The Google Discover core update from February 2026 has ...