If you’re not using Google Ads, this could be the wake-up call your business needs. Google Ads is the most widely used digital marketing platform, bringing in over $58 billion in ad revenue in Q2 ...

Trivago’s decision to opt out of Google’s new property promotion ads was a costly mistake, it seems. Revenue was down 14% year-on-year, to $137 million, in the second quarter of 2023, following a ...

Getting Google Ads Certified is a great way to demonstrate a baseline learning effort and level of exposure to PPC and managing Google Ads. Whether you’re coming out of school, entering a career that ...

Advertising on Google Ads is a no-brainer for many brands. Between the mammoth market share, the proven ROI on time and monetary investment, and the innovations in creative/targeting – it’s never been ...

Google has created its own universe. If you wanted to, you could use nothing but Google products and live a very fruitful digital life. You could buy a Chromebook, use Gmail and G Suite, post your ...

Want to get ahead? Certifications are a great way to show you are growing. Here is what you need to know in order to obtain the Google Ads Search certification. The Google Ads Search certification ...