Google DeepMind CEO Demis Hassabis says the tech giant isn't pressuring him to insert ads into the AI chatbot experience.

Google has begun testing a new advertising format inside Search AI Mode that surfaces personalised discounts during Gemini-powered conversations. Called Direct Offers, the feature is designed to ...

Google Ads has posted new call and messaging ads terms that advertisers need to agree to in order to use those ad products.

Google is rolling out a series of changes to its Search and Discover pages, the company shared across multiple announcements. The updates will bring new AI-powered features to these key destinations, ...

Sundar Pichai, Google's CEO, told us that search ads with AI Overviews on the page are at baseline to the same ads without AI Overviews on the page. So why are we seeing a decline in clicks on Google ...

Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners still find them confusing. RSAs can be incredibly powerful if you know how to ...

Google is rolling out a change to how ads appear in Search, and this time it’s focused on clarity and user control. Text ads will now be grouped under a single “Sponsored results” label that stays ...

If you’ve ever set a daily budget in Google Ads, and then watched in confusion as your campaign spends way more than that – you’re in the right place. Today, we’re tackling a topic that trips up even ...

Twenty-five years ago, Google launched a modest advertising product that would evolve into one of the most influential tools in digital marketing. Back then, it was called Google AdWords; today, it is ...