Advertisers must migrate to Google’s new Merchant API or risk Shopping and Performance Max campaigns stopping altogether.

Google Ads is experiencing some technical difficulties, although their ad status dashboard indicates that all is currently fine. The issue is somewhat significant in that even Microsoft Advertising is ...

Google announced the upcoming sunset of Google Ads API version 15, urging developers to migrate to newer versions to maintain uninterrupted API access. Why we care. Failure to upgrade could result in ...

Google Ads and Meta Ads make campaign management look easy. Their interfaces simplify daily work – adjusting budgets, reviewing performance, launching new creatives – but that simplicity also hides ...

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

Google Ads currently has a bug where if you try to edit your asset groups within your Performance Max campaigns in the web ...

This year brought a steady stream of updates in Google Ads that spanned across campaign types and creative, media activation, and measurement solutions – many informed directly by advertiser feedback.

Google's Performance Max platform helps advertisers create compelling ads that reach their target audiences with the help of AI tools. Now, Google is unveiling new features that take those offerings ...

The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.