The Delhi High Court fined Google ₹30 lakh for allowing rivals to use "Hindware" as an ad keyword, ruling it infringed trademark rights.
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Indian sanitaryware brand took Google to court & won. Rivals can no longer bid on its trademark
Use of a trademark as a keyword to trigger the display of an advertisement for goods or services amounted to using the mark ...
The case dates back to 2013-14, when Hindware alleged that competitors, including Cera and Grohe, had purchased the keyword "HINDWARE" on Google's AdWords platform.
Established brands will get a boost from the Delhi High court ruling against Google’s practice of auctioning trademarked names as advertising keywords in its AdWords programme, experts said. Such use ...
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