Google Ads scripts quietly prevent overspend, tracking failures, and performance leaks that automation and Smart Bidding won’t catch on their own. Most PPC marketers love talking about automation, ...

If you’re still just copy-pasting prompts into ChatGPT to write ad copy, you’re missing the real opportunity – using the ChatGPT API to automate repetitive, time-consuming tasks inside your Google Ads ...

You’ve probably seen the headlines: Sam Altman recently announced that GPT-5 can write complete computer programs from scratch. That’s pretty impressive! For PPC marketers who have been struggling ...

There’s been no official announcement of a court-mandated remedy to Google’s anticompetitive practices. But Judge Leonie Brinkema’s decision centered on Google’s efforts to advantage itself in the SSP ...

A judge queried lawyers about whether a breakup made sense during closing arguments on how to fix the tech giant’s dominance in online advertising. Judge Brinkema’s decision could restructure Google’s ...

If you're a parent, you're used to repeating yourself. And Google was founded in 1998, so the organization is realistically in the age of parenthood, right? As a parent who has to endlessly repeat the ...

Stop copy‑pasting prompts. Plug GPT‑4o into Google Apps Script, Sheets, and more to run account‑wide performance reviews automatically. If you’re still just copy-pasting prompts into ChatGPT to write ...