Google has removed its long-standing unified pricing rules in Google Ad Manager, once again allowing publishers to set different price floors for Google demand versus other programmatic buyers. What ...

Prosecutors argue Google monopolized ad tech markets Google says it was not required to accommodate rival services If found liable, Google could be ordered to sell Ad Manager Publishers testified they ...

A top Google engineer told a federal court the tech giant is prepared to lift the veil on how its advertising system picks which ads appear on websites, marking a significant concession in an ongoing ...

Christiana Jolaoso-Oloyede writes for media publications, B2B brands and nonprofits. Using her research, analytical and writing skills from her training as a lawyer, she focuses on garnering accurate ...

The ad tech antitrust trial against Google began on Monday, with a focus on publisher tools. The ad tech antitrust trial against Google began on Monday, with a focus on publisher tools. is a senior ...

The United States Justice Department wants Google to make major changes to its ad business in order to restore competition, with the government suggesting that Google divest both Ad Exchange (AdX) and ...

One of the fastest monopoly trials on record wound down Monday, as US District Court Judge Leonie Brinkema heard closing arguments on Google’s alleged monopoly in a case over the company’s ad tech.

SAN FRANCISCO, April 17 (Reuters) - A U.S. judge's ruling that Google has illegal monopolies in ad technology sets up the possibility of U.S. prosecutors seeking a breakup. Here's what the case ...