Apple will lean on Google to help finish its bungled attempts to smarten up its virtual assistant Siri and bring other artificial intelligence features to the iPhone as the trendsetting company plays catch up in technology’s latest craze.

Google has launched a new opt-in feature for its Gemini assistant called Personal Intelligence. The feature allows Gemini to draw on a user’s personal

Apple is partnering with Google to power its upcoming artificial intelligence features – including a long-delayed AI overhaul of its Siri voice assistant set to launch later this year, CEO Tim

Google’s Gemini is evolving into a personal intelligence system that connects user data across apps, offering smarter AI while triggering privacy concerns

Google which has 75 percent market share is the go-to option for brands if they want to be seen. AI chatbots have captured about 11 percent search share in just two years.

The deal allowing Apple to tinto Google's AI technology was disclosed Monday in a joint statement from the Silicon Valley powerhouses. The partnership will draw upon Google's Gemini technology to customize a suite of AI features dubbed "Apple Intelligence" on the iPhone and other products.

To Google's credit, Personal Intelligence is off by default and must be enabled per app. If Personal Intelligence is anything like AI Overviews or Gemini in Google Workspace apps, expect notifications, popups, hints, nudges, and recommendations during app interactions as a way to encourage adoption.