We need to redefine how failure in digital PR is viewed. Here's how setting expectations and defining your campaign goals can help. This concept comes up from time to time in digital PR. And lockdown ...

We all have an intrinsic human trait where we think that it’s all black or white, do or do not, kill or be killed — and when talking shop about PR — pushing an announcement, or not. Perhaps owing to ...

At one time, the term "public relations" was reserved almost exclusively for those in the upper echelons of the corporate world. In recent years, it has become routine lingo for small business owners ...