Pro golf is returning to Austin, Texas — and it’s bringing the YouTube generation along with it. On Monday morning, the PGA Tour announced its return to Austin for the Good Good Championship, a PGA ...

There is a certain irony in the news that Golf Channel is bringing back The Big Break with help from the YouTube content kings at Good Good. The irony in question? Primarily that at the time The Big ...

Golf is headed back to Austin, Texas, in 2026 at the Omni Barton Creek Fazio Canyons Course after a three-year hiatus, with the tournament added to the PGA Tour’s Fall schedule, November 9-15. “Of the ...

Back in June, during the star-studded Good Good Lonestar Shootout at Horseshoe Bay Resort in Austin, Texas, Matt Kendrick, CEO of Good Good Golf, sat down with Golfweek to discuss the brand’s ...

Forbes contributors publish independent expert analyses and insights. Jamie Gutfreund covers the creator economy for CMOs Golf is changing faster than the industry can keep up. Younger fans are ...

PROSPER, Texas--(BUSINESS WIRE)--Good Good Golf, the next-generation golf, media, and lifestyle brand today announced a $45 million funding round led by Creator Sports Capital, a newly formed ...

PGA TOUR returns to Austin, Texas, with FedExCup Fall event, set for Nov. 9-15, 2026, at Omni Barton Creek Resort & Spa’s Fazio Canyons Course. PGA TOUR returns to Austin, Texas, with FedExCup Fall ...

Back in the early aughts, when reality TV shows like ‘Survivor’ and ‘The Real World’ ruled the airwaves, golf fans found themselves gripped by ‘The Big Break.' Golf Channel’s entry into the burgeoning ...

Good Good Golf, a media and lifestyle company that started out on YouTube, has raised $45 million in funding marking the startup’s first outside investment. The funding round was led by Creator Sports ...

YouTube golf has never been louder, bigger, or more chaotic—in the best possible way. But for all the creators teeing it up, laughing it off, and building massive communities, the space has been ...

Garrett Clark is the face of Good Good Golf, one of the fastest-growing brands in the market. They'll be the title sponsor of a 2026 PGA Tour tournament. Mike Mulholland / Getty Images They may not be ...