We are a team of writers, experimenters and researchers providing you with the best advice with zero bias or partiality. How would you describe your business in just a few words? That’s where writing ...

When was the last time you were in an elevator with someone else who didn't know you? In 2021, the answer to that question is likely, "Not in the last year." However, the need to have a professional ...

An icon in the shape of a lightning bolt. Impact Link When most people hear the term 'elevator pitch,' they think they have at least 30 seconds, maybe more, to showcase who they are and what they do.

Telling people what you do in a concise way isn’t easy. That’s why creating an elevator pitch is so important. Whether it’s during a chance encounter with the CEO at the coffee shop, a formal business ...