If your company is involved in pay-per click advertising, click through rate, or CTR, is one of the most important metrics to measure. Click through rate is defined as the number of times a given ad ...

A Position 1 ranking only matters if your result resonates with users and earns clicks. That’s why optimizing your click-through rate (CTR) is just as crucial as climbing the search results. By ...

Larry Kim serves up some tips on how to increase AdWords click-through rates in a detailed post that covers everything from defining a good click-through rate to what makes the top 1% of paid-search ...

Click-through rate (CTR) is a cornerstone metric of PPC marketing. Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), ...

The folks at Seer put together a study looking at how the click-through rates of the Google organic and paid search results are impacted by having AI Overviews on the page. And the short answer is, AI ...