Creating a blog to highlight your brand is a great way to achieve multiple objectives at once. With a well-conceived, well-executed company blog, you not only can draw potential customers who are ...

One in five bloggers reports their blog delivers strong marketing results – 22%. That’s it – and this percentage has been steadily declining over the past three years. That can’t be true, can it? Why ...

Building any website or blog takes research, hard work, and dedication. It can be daunting to assess everything you will need at the outset and everything you should track in order to ensure that your ...

Web blogging has been a time-honored tradition since the start of the Internet era. Predating today’s social media, blogs have been around since the first blog site hit the web in 1994. Since then, ...