It’s bullshit. The golden ratio’s aesthetic bona fides are an urban legend, a myth, a design unicorn. Many designers don’t use it, and if they do, they vastly discount its importance. There’s also no ...

The real award is that you competed. The golden ratio is famous, but maybe more so as an image of a nautilus shell with a rectangle drawn around it than as the actual idea of the ratio it embodies: “A ...

The Golden Ratio, a hallmark of Swiss design and the foundation of everything from Helvetica to Le Corbusier’s meticulous architecture, may have been imported from Africa. Design remains a largely ...