For children, playing is a transformative and liberating activity. As a concept, this is especially important for Black children, who are “routinely adultified, dehumanized, criminalized, and at times ...

LEGO isn’t just about bricks and builds, it’s a creative toolkit that inspires storytelling, confidence, and shared family moments. The LEGO She Built That initiative celebrates creativity across ...

Lego launched a campaign that breaks down gender stereotypes around who qualifies as a “builder,” with a focus on empowering girls, according to a press release. “She Built That” centers on a music ...

Last year, LEGO surprisingly teamed up with Pharrell to bring to life his biographical documentary in the animated Piece By Piece, and now, the iconic toy company will continue their relationship with ...

LEGO wants to redefine what it means to be a builder. In partnership with Global Girls Crew, the toy brand launched a new campaign called "She Built That" to inspire girls to see themselves as ...

The "Golden Girls" LEGO set of your dreams could become a reality. A meticulously created set honoring the classic sitcom is just a sight to behold. There's LEGO Blanche (Rue McClanahan), Rose, ...

The LEGO Group is rolling out a new chapter of its global "She built that" initiative in Malaysia, spotlighting the role of animal friendships in helping girls build creativity, confidence and ...

The first female minifig — those 4-centimeter people with the yellow jugheads — to appear in the January 2012 LEGO catalog is a doctor ably holding up the back end of a stretcher with her male ...

Lego’s new building set for girls is sparking outrage among gender-equality advocates. The classic playtime favorite is typically gender-neutral, but the new Lego Friends line is catered to girls with ...

(AP) Lego’s sales soared 25 percent last year thanks in part to its new series of building blocks designed for girls. The privately owned company said Thursday that on revenue of 23.4 billion kroner ...