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Lay’s Chips Are Getting a Makeover for the MAHA Era

Lay’s iconic yellow chip bags later this year will include a new phrase: “Made with real potatoes.” Lay’s is America’s top-selling brand of potato chips, a category synonymous with junk food. Its ...
Yahoo

Lay’s Chips to Undergo ‘Historic Rebrand’ Over the Next Few Months

Lay's potato chips are getting a new look–and some varieties are getting new recipes to match. The iconic PepsiCo Foods snack brand hasn't updated its logo or issued a rebrand in almost a decade, with ...
Variety

Lay’s Chooses Sweet Over Salty for Potato Chip Pitch in Super Bowl

Frito-Lay is getting ready to turn traditional notions of potato-chip advertising into mash. The snacking giant, part of PepsiCo., will run a minute-long Super Bowl commercial for its flagship Lay’s ...
MassLive

Beloved chip brand Lays unveils major change, inside and out

PepsiCo’s popular chip brand Lay’s is undergoing a major transformation in its nearly 100-year history, redesigning both its bags and recipes. This massive refresh involves removing artificial flavors ...
Staten Island Advance

Lay’s updates branding after customers miss key ingredient in chips — real potatoes

Lay’s, the 100-year-old potato chip brand well known for its thin, crispy product and bright yellow packaging, is undergoing a rebrand. But this is no marketing stunt. The company simply wants to ...