Generations have long been a way to understand people and what they want—from their work and for their lives. And companies should pay attention because even with the tightening economy and ...

The modern workplace is undergoing a profound transformation, shaped in no small part by the diverse mix of generations in the workforce. With each generation bringing a unique perspective as well as ...

From a recent conversation with Jeanne Meister, we are facing a new future in terms of demographics at work: we will soon have five generations in the workplace at once. In prior years, we have had ...

Younger cohorts are often stereotyped as being lazy, entitled or self-obsessed – and have been for centuries. Is there something to this perception? From being branded ‘snowflakes’ to being accused of ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. IF ONE WERE TO MAKE a Generation Z mood board, it might include, in ...

Our approach to generational analysis has evolved to incorporate new considerations. Learn more about how we currently report on generations, and read tips for consuming generations research. For ...

Jean M. Twenge is a professor of psychology at San Diego State University and the author of 10 Rules for Raising Kids in a High-Tech World. She also writes the Generation Tech Substack. When I talked ...

Procreation. Performance. Pleasure. How we have sex is one of the most fascinating and frightening conversations. Dozens of people of all ages embraced these fears and told USA TODAY about their sex ...