Wellbeing Whisper on MSN

Disillusionomics diaries: Gen Z’s multi-income life under six-figure debt

What happens when the “do everything right” script stops matching the math? With the oldest members of Gen Z approaching 30, ...
Forbes

Gen Z And AI: How Emerging Technologies Are Shaping Consumer Behavior

Members of Generation Z, born between 1997 and 2012, are truly redefining consumer behavior through their proficient use of artificial intelligence. As digital natives, Gen Zers seamlessly integrate ...
Forbes

The Divide Between Gen Z And Millennials

Forbes contributors publish independent expert analyses and insights. I cover Mental Wellness for Adolescents and Adults. May 30, 2025, 02:05am EDT Jun 07, 2025, 01:40am EDT Low angle view of three ...
Morningstar

Gen Z Is Rewriting the Rules of Local Search and Loyalty, According to SOCi's Consumer Behavior Index

SAN DIEGO, June 25, 2025 /PRNewswire/ -- The path to purchase has splintered, and Gen Z is in the driver's seat. According to SOCi's 2025 Consumer Behavior Index (CBI), younger consumers are building ...
Fashion Times on MSN

Are fast fashion trends moving too fast? Understanding trend fatigue and consumer behavior

Trend fatigue is rising as fast fashion trends accelerate. Understand the effects on consumer fashion behavior and how ...
Action News Jax

Marketing touchpoints reinvented by Gen Z: What brands need to know

If your business caters to Gen Z (those born around 1997 to 2012), know that this generation has reinvented marketing touchpoints by prioritizing community connections. Instead of gearing toward ...
India Brand Equity Foundation

India’s next big consumer force is here to stay: Why cracking the Gen Z code will shape the next decade

Gen Z is emerging as India’s next big consumer force, driving brands to innovate on authenticity, sustainability, and digital engagement to capture their attention. Companies realign strategies to ...