Add Yahoo as a preferred source to see more of our stories on Google. Young participants take part in the Fridays for Future climate demonstration. Generational researcher Rüdiger Maas cites the ...

The new generations of consumers are transforming various industries and each of them has positioned itself as a new segment of interest. We are talking about generations X, Y, Z and Alpha. Over the ...

Gen Z is about to get some serious competition for all the research and marketing attention that the retail industry has lavished on it for the past ten years. The oldest Gen Z-ers were just becoming ...

Generation X, or Gen X, is the generation name for the group of people born between the mid-1960s and the early 1980s. Gen ...

Twenty years is one standard definition, but in some contexts you’ll find 21 years, and 30 years comes up from time to time. The general idea is a span from birth to when a person could begin a ...

Have you ever wondered how each generation got its name? A "generation" usually refers to a group of people born around the same time, within a 15-20 year span. These people share similar experiences, ...

Arguably one of the most well-known generations today is Generation Z, commonly referred to as Gen Z. Gen Z is recognised for its eccentricities, outspoken nature, diversity, inclusivity, authenticity ...

Generation Z (aka Gen Z, iGen, or centennials), refers to the generation that was born between 1997-2012, following millennials. This generation has been raised on the internet and social media, with ...

First there were the Baby Boomers, then Generation X, followed by Y, Z and Alpha. Now, a new cohort has emerged in 2025: Generation Beta. This generation, expected to span from 2025 to 2040, is ...