As Gen Alpha continues to shape digital norms, parental control tools are no longer viewed as restrictive mechanisms but as ...

Even though they're still children, Generation Alpha is already shaping what families buy and spend on, especially online. Growing up fully immersed in technology, Gen Alpha will expect flexible, ...

One of the key luxury motivations for Generation Alpha, as pointed out by Carla Buzasi at Shoptalk Luxe, is the notion of ...

Forbes contributors publish independent expert analyses and insights. Dr. Tracy Brower writes about joy, community and the future of work. Gen Alpha is growing up fast and it’s time to focus on who ...

Generation Alpha is the largest generation ever. Totalling two billion children, it encompasses anybody currently aged 0-15 years old – those born between 2010 and 2025. This is the first fully ...

I often think about the kind of managers my children’s generation will become. Generation Alpha—who will begin entering the workforce in the coming years—will be the first to grow up with AI not as a ...

In the world of generational studies, each cohort brings its own unique identity shaped by the times they grow up in. Among the latest groups is Gen Alpha, the generation born from 2010 to 2024. This ...

Ali Hussain has a background that consists of a career in finance with large financial institutions and in journalism covering business. Vikki Velasquez is a researcher and writer who has managed, ...