Any content creator is familiar with the mental block that comes from looking at a blank screen and waiting for a creative ...

What is really exciting about this week’s advances in AI is that I think that generative AI is good enough, right now, to make you much more creative. And that weirdness is a benefit in idea ...

ChatGPT can be a powerful creative tool when employed in the right way. Case in point: I asked ChatGPT to write an introduction for this article. Here’s what it gave me: In the fast-paced world of SEO ...

This as-told-to essay is based on a conversation with Leslie Walsh, head of product strategy and development at the New York-based advertising agency Episode Four. It has been edited for length and ...

How many people came up with the idea to launch a Squid Game video game after the Korean TV show broke Netflix records in 2021? The answer, with one glance at the cursed depths of mobile game stores, ...

As the world moves from pandemic to inflation, rising energy prices, global conflict, and uncertainty, companies will seek alternative ways to raise capital. Unusual times call for creativity, and ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

New research, published in Nature last week, suggests that brainstorming sessions may be best kept in person. It’s not that people individually aren’t creative in an online setting, but as a team, the ...

Episode Four, an ad agency in New York, created an AI tool called RYA to generate ideas for clients. The agency is leaning into the more nonsensical "hallucinations" to keep the ideas fresh. The tool ...